Social Media Campaign
Cancer Institute NSW is delivering the 2023/24 BreastScreen NSW Ongoing Social Media Campaign to motivate women aged 50–74 in NSW to have a breast screen every two years.
The campaign is live from 1 July 2023 to 30 June 2024 and is being delivered across Facebook and Instagram.
Why we need a campaign
Breast cancer is the most common cancer affecting women in NSW. In 2017 alone, breast cancer claimed the lives of 928 women in NSW.
Despite this, almost 650,000 NSW women in the target age group haven’t had their recommended breast screen in the past two years. This means that more than 50% of eligible women are not screening regularly with BreastScreen NSW. NSW has the third lowest national breast screening participation rate.
Having a regular breast screen saves lives by finding breast cancers early, before they can be seen or felt. It is estimated an additional 2,700 invasive breast cancers would be detected if each eligible woman was to have a mammogram every two years.
By increasing the number of women who complete their breast screens, more breast cancers can be detected early, with more treatment options and lives saved.
1 in 7 women in NSW will be diagnosed with breast cancer.1548
Target audience
The campaign will target women aged 50–to74 in NSW, including a specific focus on Aboriginal women and Mandarin and Cantonese speakers.
Key messages
- Breast cancer is the most common cancer affecting women in NSW.
- 9 in 10 women who develop breast cancer do not have a family history of the disease.
- You can have breast cancer without any symptoms.
- Breast screening is recommended for women aged 50–to74 every two years – most breast cancers occur in this age group.
- Breast screening is free, and an appointment only takes 20 minutes.
- To book your free breast screen, visit book.breastscreen.nsw.gov.au or call 13 20 50.
Further information
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For further information about the campaign and our work to improve survival rates of women by detecting breast cancer early, visit https://www.breastscreen.nsw.gov.au
- Or contact us directly at: cinsw-breastscreennsw@health.nsw.gov.au
